GreenEDGE Cycling

Red Bull

Salzburg Global Seminar

Velon

Tottenham Hotspur Stadium

Teroxx

THFC launched a new standalone website for its state-of-the-art stadium, to showcase its innovative and multi-use elements.

Project brief: Copywriting for website, image selection, support with UX and testing.

Check out the (evolved since launch) version of this incredible venue website here!

Red Bull is a global leader in compelling, inspirational storytelling.

Project brief: Production of content concepts from ideation through to planning and final execution for the Red Bull Motorsports channel.

Attending a range of bucket-list international events from X Games to all kinds of motorsports world championships. Telling the stories of heroic, superhuman athletes and their incredible endeavours to a highly-engaged audience.

Custom Corner series: Riding on the front of the wave of the custom motorcycle build trend.

My Greatest Challenge series: Comeback stories on another level.

Sam Sunderland's Burj Khalifa adventure: Pulling together athlete and film crew perspectives to create unique behind-the-scenes POV content.

Casey Stoner's last interview as a MotoGP rider: Straight-up interviews with generational talents.

Salzburg Global Seminar is an independent non-profit organisation with a mission to challenge current and future leaders to shape a better world.

Project brief: Produce summary articles, blog posts and highlights videos of sessions and forums, distilling key discussion points and complex learnings into concise, digestible content for various channels.

This was a special project to work on. I was lucky to meet some extremely talented and exceptional individuals whose work influences public policy, and who are inspiring serious change in some of the most important areas of international societies.

Highlights included working on the Global Corporate Governance Forum, Parks for the Planet Forum, Designs on the Future series, Asia Peace Innovators Forum and Health and Health Care Innovation program.

A number of examples of the content I produced can be found here.

Teroxx is one of the market leaders in professional digital asset trading, and one of the world’s first fully licensed companies for trading digital assets and cryptocurrencies.

Project brief: Retained for copywriting of informational and educational contents across multiple channels.

How to Tackle Web 3.0 Opportunities

How To Integrate Cryptocurrencies Into a Diversified Portfolio

How to Manage Cryptocurrency Efficiently: Top Tips

Velon is a media organisation owned by a group of professional cycling teams, leveraging their image rights and performance data to create engaging content for cycling fans.

Project brief: Content strategy and production, channel development, partnership and stakeholder management.

This was a long-term project with a wide-ranging brief that involved leading on the development and launch of digital products such as a fantasy game, to leading the production of contents at events such as Tour de France and managing relationships with key partners and athletes.

Ideation, production and delivery of a Mic'd up series, taking fans inside a race in a rarely seen manner.

GreenEDGE Cycling is an organisation with three professional cycling teams at the highest level of international competition.

Project brief: Partnership and stakeholder management, sponsorship activations across multi-channel campaigns and partnership data analysis, fan engagement, athlete liaison.

A dream gig for a cycling fan, this long-term project involved managing the partnerships with key sponsors, extracting maximum value for them via a range of activities both on- and off-event.

From limited edition kit launches, to interactive virtual fan ride-alongs, through to competition giveaways, the fundamental aim was always the same: to give partners and sponsors the best ROI possible in creative ways that align with their key business objectives.

Key results included a 21% YoY increase on sponsorship ROI value for a major partner (data from Nielsen), and targeted fan email campaigns with regular 30%+ open rates and 4%+ CTRs.